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Advertising Design and Communication

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ADV 101 INTRODUCTION TO ADVERTISING

Prerequisite:None
Credit (3 + 0 + 0) 3

Survey of the economics, psychology, philosophy, and history of advertising, with particular reference to research bases, copy, layout, media planning, production, and testing of advertisements will be discussed. Throughout the semester we will explore a number of diverse theories and orientations that should help to answer the question "What makes a good ad, or what makes good advertising?"

COMM 101 INTRODUCTION TO COMMUNICATION

Prerequisite:None
Credit (3 + 0 + 0) 3

The course begins with the basic communication theory; analyzes communication process; covers interpersonal, small group, organizational and mass communication; and aims to enable students develop an understanding of collaborative work.

COMM 111 PRESENTATION SKILLS

Prerequisite:None
Credit (3 + 0 + 0) 3

COMM 141 INTRODUCTION TO LAW

Prerequisite:None
Credit (3 + 0 + 0) 3

Social life and law will be the focus of this course. Sources and branches of law including constitutional, administrative, criminal, international, public and private law, civil and commercial, labour and tax laws, and the broadcasting law are the selected topics of this specifically designed course.

HUM 101 HUMANITIES I

Prerequisite:None
Credit (3 + 0 + 0) 3

ADV 102 ADVERTISING AND PROMOTION MANAGEMENT

Prerequisite:None
Credit (3 + 0 + 0) 3

Brands are one of the most valuable resources for marketers today. Product markets are characterized by marginal, if any, actual differences between alternatives. An innovation is quickly imitated by the competitors. But when brand owners create a communicative core, that is, build strong brands, they can reap the benefits of strong perceived differences between brands by consumers. Small actual differences are by way of branding "translated" into large communicated differences. Thus, marketing research and marketing practice strongly argue that brands are very valuable to firms - especially on consumer markets. In this course, the tools and concepts that a marketer needs to understand brands and build strong brands are provided. Brand management will give the course participants knowledge about brands on a strategic level as well as on a tactical level. Strategic aspects of branding involve managing brands over time, building brand associations in order to capitalize on the brand and positioning brands versus the competitors.

COMM 102 INTRODUCTION TO MASS COMMUNICATION

Prerequisite:None
Credit (3 + 0 + 0) 3

Covers forms of mass communication including newspapers, magazines, radio, television, public relations and advertising. Examines news, popular culture, international media, media effects, cultures and ethics. The course aims to help students understand the roles, historical development, ownership and structure of media forms; develop an awareness of media policies and the relationship between the media and their audiences; and reflect critically on media product.

COMM 152 ENGLISH FOR MASS COMMUNICATION

Prerequisite:None
Credit (3 + 0 + 0) 3

A basic introduction to the specialized language of communication and mass communication studies that focuses on methods and techniques for communicating ideas through the written and spoken word. Incorporating various texts and readings drawn from the curriculum of the Faculty, students are familiarized with the language of mass communication as it takes form in the fields of public relations and advertising, journalism, radio, television, film, theory and practice are combined as students explore ways to effectively communicate their knowledge in various genres that include essays, newsletter articles, speeches,and debate will be discussed.

HUM 102 HUMANITIES II

Prerequisite:None
Credit (3 + 0 + 0) 3

SOC 101 INTRODUCTION TO SOCIOLOGY

Prerequisite:None
Credit (3 + 0 + 0) 3

This is an introduction course specially designed for the communication studies and aims at developing students' knowledge on the nature and characteristics of human societies and social life. Topics will be selected from the organizational sociology to urban.

ADV 221 PRINCIPLES OF MARKETING

Prerequisite:None
Credit (3 + 0 + 0) 3

An overview of contemporary marketing, buyer behavior, market research, segmentation, demand analysis, product and service concepts and information, pricing, promotion, channels and logistics; and ethics in consumer, reseller, industrial, and service markets.

COMM 221 RESEARCH METHODS AND DATA ANALYSIS I

Prerequisite:None
Credit (3 + 0 + 0) 3

Introduction to the methods of research in the social sciences. The course prepares students to design a research project, collect their research materials and prepare a report for their research projects. Students explore the various methods of data collection and analysis including library, interview, and questionnaire. Qualitative and quantitative methods are discussed.

ECON 201 INTRODUCTION TO ECONOMICS

Prerequisite:None
Credit (3 + 0 + 0) 3

Basic concepts and analytical tools, supply and demand analysis, various market structures, theory of distribution.

TKL 151 TURKISH LANGUAGE AND LITERATURE

Prerequisite:None
Credit (3 + 0 + 0) 3

The aim of the course is to reevaluate Turkish language and literature with special emphasis on different genres and major authors.

ADV 232 CONSUMER DECISION MAKING

Prerequisite:None
Credit (3 + 0 + 0) 3

The main subjects of the Course include: advertising effects on consumer decisions; the psychological, economic and social attitudes and opinions of consumers, in their decision making process; individual differences concerning consumer decisions; impacts of the pressure groups and the social environment on consumption related issues; impact of perception on consumer behaviour; consumption groups and segmentation; theories of personality; motivation theories and consuming behavior; attitude formation and change; culture and communication effects on consumer decisions; globalization and consumer behaviour, etc. The method of teaching in this course includes lecturing, discussion, and student research.

COMM 202 MEDIA ANALYSIS

Prerequisite:None
Credit (3 + 0 + 0) 3

This course aims at developing students' critical awareness of the relationships of media with the world of political realm, which necessarily enbroad a critical look into the interwoven areas of politics, ideology and economic relationships; public and private spheres of the social life, urban space and daily life as well as the world system. The course outcomes will provide students with the abilities of exercising critical judgment in applying research and their knowledge to discuss the media; distinguishing between public service and market models of media in the world and recognizing current issues in media regulation in the age of transnational media production.

COMM 222 RESEARCH METHODS AND DATA ANALYSIS II

Prerequisite:None
Credit (3 + 0 + 0) 3

This course aims to provide students with the quantitative methods to enable them analyze, interpret and describe numerical data about various issues. Main topics include descriptive statistics, graphs and measures such as mean, median, probability, variance analysis, statistical inference and sampling procedures.

COMM 252 CREATIVE WRITING II

Prerequisite:None
Credit (3 + 0 + 0) 3

Intensive exposure to some of the basic writing formats in communications: news releases, letters, features, and profiles, lead writing, editing, and techniques of interviewing, extensive writing and rewriting, develop basic writing skills for various audiences will be discussed.

TKL 152 TURKISH LANGUAGE AND LITERATURE II

Prerequisite:None
Credit (3 + 0 + 0) 3

The aim of the course is to revaluate Turkish language and literature with special emphasis on different genres and major authors.

ADV 301 ADVERTISING DESIGN, GRAPHICS AND PRODUCTION

Prerequisite:None
Credit (3 + 0 + 0) 3

The esthetics of graphic images; color, line, tone and shape. How logos, visual images and graphic design are used to persuade the audience. Production of materials for magazine, direct mail, and newspapers using computer assisted production techniques - print ads, brochures and collateral materials.

ADV 321 INTEGRATED MARKETING COMMUNICATION

Prerequisite:None
Credit (3 + 0 + 0) 3

This course is an introduction to the field of public relations: its theoretical origins, scope, and principles. Discussion focuses on researching problems, setting objectives, identifying audiences, designing messages, choosing communication channels, and evaluating results for all types of organizations. Ethical decision making, on-line communication, and career opportunities are also analyzed via case studies in the field. The format is a combination of informal lecture and small-group discussion, case analysis, and guest lecture

ADV 331 STRATEGIC RESAERCH IN ADVERTISING

Prerequisite:None
Credit (3 + 0 + 0) 3

Introduction to fundamental standards and practices of advertising and public relations research, focusing on audiences, messages, media, public opinion and issues management. Students learn to use research and to evaluate the quality of information for strategic planning based on validity, consistency, and reliability. Provides an opportunity for critique and practice of professional communication research.Critical understanding and application of quantitative and qualitative methods. Gathering, analyzing and interpreting information that will be useful in management of advertising strategies, through the use of secondary and primary research.

HTR 301 HISTORY OF TURKISH REVOLUTION

Prerequisite:None
Credit (3 + 0 + 0) 3

ADV 302 STRATEGIC MEDIA PLANNING

Prerequisite:None
Credit (3 + 0 + 0) 3

Fundamentals of media planning; characteristics of media, media terminology and calculations; how to obtain the best media mix for optimum market penetration, use of media research and development of media plans.

ADV 312 ADVERTISING COPYWRITING

Prerequisite:None
Credit (3 + 0 + 0) 3

The practical aspects of writing for advertising, writing copy for different media including print, radio and television and below-the-line media.; understand how to adapt style to different purposes.

ADV 322 CORPORATE COMMUNICATION PRACTICUM

Prerequisite:None
Credit (3 + 0 + 0) 3

Students examine important corporate communication areas such as internal communication, advertising, public relations, integrated marketing communications, and new communication technologies. The course focuses on how these areas work together to achieve organizational objectives.In this course, Students focus on communication strategies and tactics reviewing the ingredients of a comprehensive corporate communication plan. Students a variety of problem - solution approaches to research such as interviewing, ratings, circulation and subscription, surveys, and opinion panels used in corporate communication. Students learn the responsibilities and duties of professional corporate communicators.

ADV 332 POSITIONING STRATEGY IN ADVERSITING

Prerequisite:None
Credit (3 + 0 + 0) 3

Introduction to a wide range of theories, concepts and findings drawn from creative strategies that are currently in use or can be used by advertisers to supply brand awareness, brand remembering and brand perception on consumers. Review of the positioning strategies will be case in this course which is one of the most crucial concepts on today's advertising applications.

HTR 302 HISTORY OF TURKISH REVOLUTION II

Prerequisite:None
Credit (3 + 0 + 0) 3

ADV 401 ADVERTISING CAMPAIGN MANAGEMENT AND AGENCY OPERATION

Prerequisite:None
Credit (3 + 0 + 0) 3

This course is designed to familiarise the with the basic principles of advertising campaign development and empower them to create advertising campaigns themselves while providing them with team working skills. Moreover, the relationships of agencies and their clients will be discussed in that course.

ADV 411 ADVERTISING PHOTOGRAPHY

Prerequisite:None
Credit (3 + 0 + 0) 3

This course is intended to familiarize students with the achievements of advertising photography as an applied art form and towards this end, they will be exposed to as many good examples as possible. An awareness of basic visual qualities and criteria will enable the students to make intelligent choices in using advertising photography in a variety of contexts.

ADV 421 ADVERTISING IN CULTURAL STUDIES

Prerequisite:None
Credit (3 + 0 + 0) 3

This course explores topics relating to advertising, popular culture and media with an emphasis on how cultural representations reflect social interests. The approach will encompass competing disciplines (e.g. communication,advertising anthropology,) at the intersection of aesthetics and politics. Contextualizes the world of advertising within consumer culture and mass media. The course draws upon approaches from Critical Theory, semiotics, critical multiculturalism, and other perspectives. Topics include: the historical and social roots of consumerism; the evolution of the branded society, issues of representation and meaning; the ideological and economic functions of advertising. This course is infact critical reading on advertising.

ADV 491 PROJECT FOR GRADUATION I

Prerequisite:None
Credit (4 + 0 + 0) 4

Faculty supervised research for graduation project.

ADV 402 POLITICAL COMMUNICATION CAMPAIGNS

Prerequisite:None
Credit (3 + 0 + 0) 3

The primary objective of this course is to illuminate the process by which political actors campaign, strategize and govern in a mass mediated environment. The course emphasizes particularly the process whereby rhetorical strategies are developed, adapted and evaluated in a mediated context. The process of media decision-making is also a primary focus of the course.

ADV 412 CASE STUDIES IN ADVERTISING

Prerequisite:None
Credit (3 + 0 + 0) 3

An analysis of advertising practices. Emphasis will be on case analysis.

ADV 422 PRODUCTION TECHNIQUES IN ADVERTISING

Prerequisite:None
Credit (3 + 0 + 0) 3

ADV 492 PROJECT FOR GRADUATION II

Prerequisite:None
Credit (4 + 0 + 0) 4

Faculty supervised research for graduation project.

ADV 342 ADVERTISING COPY AND LAYOUT

Prerequisite:None
Credit (3 + 0 + 0) 3

Through the creation of advertisements in a variety of media and through the individual completion of a creative advertising campaign, you will develop visual design skills, a sense of professionalism in creative execution, and an enhanced ability to communicate visually and verbally. Skills and insights gained are applicable to all communication areas.

ADV 480 INFORMATION SOCIETY

Prerequisite:None
Credit (3 + 0 + 0) 3

Both social and individual lives are going to depend more on information, its products and applications in 21st century. Countries which will initiate a social transformation from that perspective will not only be able to bring more quality and prosperty to the lives of citizens but also will have more powerful means when it comes to have a critical role globally. Aims of this course are: Understanding of (importance of) data, information and knowledge concepts and evolution of info society, showing the impacts of new workspace, new economy, new media as well as privacy and freedom of speech between data society and information society and evaluation of the role of internet and digital divide globally from this perspective.